Since 11 November 2026 Asti has a digital tourist guide that everyone can use in their own way. Twenty-six places in the old town, from palaces, towers and churches to museums and the remains of Roman Asti, can be explored with an audio guide, with audio descriptions for blind and partially sighted people, with videos in Italian Sign Language (LIS) and American Sign Language (ASL), and with simplified audio guides supported by Augmentative and Alternative Communication pictograms. The guide is on the website asti.opentale.it and in the free Open Tale Asti app for Android and iPhone; at each place, a sign with a QR Code opens the content straight away.
The service was presented at a press conference on 10 November by Mayor Maurizio Rasero, Tourism Councillor Riccardo Origlia and Councillor Eleonora Zollo, together with Marco Scuderi, director of Frame Multimedia Solutions. It is promoted by the City of Asti (in Italian), through a project funded by the Piedmont Region under the call “Metti in Comune l’inclusione” and carried out with the contribution of the Italian Presidency of the Council of Ministers – Minister for Disabilities. The places and the ways of telling them were chosen together with local associations; the audio descriptions are by Laura Giordani, author of the handbook “L’arte di descrivere”.
The press conference on 10 November 2026 in Asti. On the screen, the Open Tale Asti app.
The guide runs on Open Tale© technology, developed by Frame. “To get good results it is essential, first of all, to understand people and the way they will use these tools. With Open Tale© we started from exactly this principle: creating a guide that is simple, intuitive and modular, able to adapt to each person’s needs, and not the other way round,” said Marco Scuderi.
Marco Scuderi, director of Frame Multimedia Solutions, during his talk.
The launch was covered by La Nuova Provincia, Gazzetta d’Asti and La Voce di Asti (in Italian). The work done for the city, from the app to the Backoffice for the City’s staff, is described on the Open Tale© Asti project page.
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