Biblio + | University of Parma Central Library in Augmented Reality

An integrated project of innovative communication for the Central Library of the University of Parma, combining a design project for the use of the library’s spaces and resources with an educational video game in augmented reality. The project sets out to give students a quick and engaging way to handle several tasks: an interactive map of the library, book search, an FAQ section and an AR treasure hunt that guides users through physical markers. Each marker tells a story, provides educational content and sets a quiz which, once passed, unlocks the next stop until the final prize. The project included branding, logo, UX/UI design, social media content, animated videos, graphics and printed materials such as the markers.