Ripensiamo Roma – Visual identity

A new visual identity for the Ripensiamo Roma association, which brings together volunteers working on proposals and initiatives for the metropolitan area of Rome. The mark starts from the city’s most recognisable monument: the façade of the Colosseum, drawn on a single geometric module, with the section of the outer ring that is missing today recomposed in light blue along a diagonal.

Around the mark is a complete system: the logotype with its “m” drawn as arches, the colours Blu Roma, Azzurro and Notte with one colour for each of the association’s six themes, icons, an arch frame for photographs and an arcade pattern. Body text is set in Atkinson Hyperlegible Next, designed by the Braille Institute for readers with low vision, in line with the association’s commitment to accessibility.

Everything is collected in an online brand guide: every version of the logo can be downloaded as PNG, JPG, PDF and SVG, together with the Word letterhead, the PowerPoint and Google Slides presentation, the Canva social media templates, the icons and the typefaces. The work also includes a website redesign proposal, for desktop and smartphone, and the visual identity manual in PDF.

Browse the brand guide